Saturday, January 27, 2007 

Kmart Actually Removes Offensive T-Shirt

Back in December, a group of activists began protesting Kmart's sale of a shirt (pictured above) that they felt promoted domestic violence. Initially, Kmart stated that, "We respect the opinions of our customers, however, we believe these attitude Ts are meant to be light-hearted in nature." Roughly translated: We're not taking it down, get a life. On January 22, Kmart changed their minds, releasing a statement that "We've heard and respect the opinions of our customers and the item is no longer available at Kmart. And we have no plans to reorder it." After hearing that they promised to remove the shirt, I was all too much reminded of the Wal-Mart skull t-shirt fiasco, where they promised to remove an offensive t-shirt but failed to do so for well over a month. I took a trip to Kmart to verify that they have removed the shirt and to my surprise they had! Props to Kmart for taking a lesson from Wal-Mart's mistake. T-shirt image © 2006 Blethen Maine Newspapers and therefore not released under a creative commons license.

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