TiVo's Fast Forward Ads Are Back
While not quite as bad as their original design, the fast forward ads are back. I was fast forwarding through the commercials of tonights episode of 24 and I noticed a still image applied over one of the commercials. This ad (pictured above) was for the "all-new BMW X5" and the ad only appeared while I fast forwarded through a commercial for the same car. When this commercial ended, the image disappeared, If I pressed play the still image also disappeared, but it gets worse. When I played the commercial at regular speed, there was a flashing green thumbs up with the message "for more..." (pictured below). It is indicating that you can press the thumbs up key for more information (another, longer commercial, FUN!). Something similar used to be done for commercials of TV programs. During their ads you were prompted to press the thumbs up key to record that episode. That was a useful and welcome feature, this is an obtrusion. Granted, I prefer the new fast forward ads to the old, as they only appear briefly and only during an ad for the corresponding product. The old version was far worse, as it was displayed through the entire commercial break. Still I question if I would have spent $300 on this device, had I know that I would be bombarded with these and other annoying ads. Where does it end?