My Surmise

As I have complained in the past, this years commercials were a disappointment. But, without further ado, my top 5:

1. Bud Light: Ability to Fly (above)
2. Dorits: Mouse Trap
3. Tide to Go: Interview
4. FedEx: Carrier Pigeons
5. Toyota: More Refined

Now for the complaints:
* Way too many "Terminator: The Sarah Connor Chronicles" commercials.
* GoDaddy.com needs to find a new theme.
* Too many movie ads.

Labels: Advertisements, Commercials, Fox, Super Bowl

I didn't really get into the game last night, but I thought the commercials were pretty good or at least better than last year's. Behold, my favorite 5: 1. FedEx: Don't Judge (above) 2. Bud Light: Slapping 3. Bud Light: Hitchhiker 4. Nationwide: K-Fed Rollin' VIP 5. Bud Light: Rock Paper Scissors I want to make an honorable mention to Jack in the Box: Just Like Dad. I came across it on iFilm but since I didn't see it on TV, I didn't feel it qualified for the list, however had it aired in my neck of the woods, it would certainly have made the cut. I noticed that FedEx and Bud Light both made the list again, but I was a bit disapointed that there were no Ameriquest ads, as their ads last year were great. Now for my complaints: I was again surprised that some companies chose not to air new commercials. At $2.6 million per 30 second spot, you really need to produce something new and funny. I was further surprised by the number of Movie previews shown. How could this possible be worth it for a movie? I can understand this cost being worth it for a company, as they are around all year long and their ad will potentially have an continual effect on you. But I cannot understand how this can be cost effective for a movie which is only in theaters for a month or so. Lastly, there were way too many CBS commercials and at that they certainly weren't super bowl worthy. These ads surely did not persuade me to watch their shows. But don't get me wrong, the commercials this year were good stuff. I actually had trouble eliminating commercials from this list. I recall last year's list being a breeze to compile.

Labels: Advertisements, CBS, Commercials, Super Bowl

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Labels: Advertisements, TiVo

When I finished watching this weeks episode of Scrubs, I was prompted by a rather annoying TiVo message. "Are you done with this program?" But this was not the regular TiVo deletion prompt. I am usually given two options, "Delete now" or "Keep this recording", this time I was given a third, "Get your BK Xbox games today!" followed by the Burger King logo. The regular TiVo ads do not bother me. These usually consist of a small message at the bottom of my "TiVo Central". This is because they small and unobtrusive. These new ads are rather large and annoying. Although not quite as intrusive, it reminds me very much of TiVo's attempted fast forward ads back in 2005. I would like to point out that I currently own a combo TiVo/DVD player which provides me with free "TiVo Basic" service. So it is possible that these ads are only being shown on the free service. If I were forking over $20 per month to TiVo, I would certainly be far more angry, but none the less, I am not happy. Picture and text released under a CC BY-NC License Update: An anonymous commenter confirms that these ads are being served for paying users as well.

Labels: Advertisements, TiVo